How is Cognni different from Data Loss Prevention (DLP) tools

How is Cognni different from Data Loss Prevention (DLP) tools?

Today, DLP tools work to discover sensitive personal data by searching for regulated expressions such as ID numbers, credit card numbers, and other searchable PII, PCI, & PHI terms, in order to provide classifications and labels, so you can protect regulated data.

Cognni is an add-on tool that extends the scope of information protection beyond searchable terms. By autonomously scanning file structures, patterns, and abstract content Cognni is able to identify the information type and analyze the behavior patterns to pinpoint unsafe exposures. This approach extends the coverage of Information Security by identifying more files (making it possible to protect more), as well as understanding the contextual risks to each type of information.